About.
Since our inception in 2019, Segmentation Analytics
has been 100% focused on
growing B2B revenue
for our clients.
Our firm provides specialized go-to-market consulting services and solutions to B2B businesses and investment teams. With years of experience in the Sales and Marketing space, we are experts in helping businesses hit their revenue targets.
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We pride ourselves on providing excellent customer service and engaging our clients as partners throughout each project - providing ongoing guidance long after projects have concluded.
Your sustained success is our goal.
Will McCartney
Founder
As a management consultant, Will has conducted over thirty account segmentation exercises for clients ranging from Fortune 100 household names, to Silicon Valley tech unicorns, to small logistics startups.
He has represented private equity firms during due diligence periods, management teams in turnaround situations, and sales & marketing representatives who simply want to hit their numbers.
Will utilizes a data-driven, analytic approach to guide teams through logical decision-making processes and strategy build-out while drawing heavily on experiences in management consulting, private equity, and a variety of client engagements.
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